As product development incorporates more feedback, development toolkit productboard raises $8M

Since its debut on the TechCrunch Disrupt stage in September 2016, demand for a service like productboard, which gives companies a holistic view of product development and encourages input from across an organization, has only gotten more acute, according to company chief executive Hubert Palan.

Now, with an $8 million commitment from Kleiner Perkins Caufield & Byers, with participation from Index Ventures, Credo Ventures, Reflex Capital and Rockaway Capital, alongside a host of angel investors, the company is looking to expand its sales and marketing and product development efforts to bring the benefits of its toolkit to more companies.

In the two years since TechCrunch last saw productboard, the company’s user base has grown significantly, from 100 customers in 2016 to more than 1,200 companies today, spanning a broad range of industries.

For Palan, the company’s growing user base (which now includes medical device companies, academic publishers and news organizations in addition to traditional digital product developers) is proof of a new demand in the market for more inputs around product design and development.

“Every company is now a digital company,” Palan said. “So every company needs to worry about digital product design.”

The company’s toolkit still includes features that allow it to hoover up information from customer support tickets, emails, input from sales teams and user research, to organize and prioritize features that need to be built.

But now, the company’s services allow anyone in an organization (with the proper access) to provide feedback and track the process of product development.

“Product Excellence is no longer optional,” said Palan in a statement. “These days competitors arise in a matter of months, not years. Customer loyalty is declining and users will happily switch to a competing solution that offers a better product experience. It’s more critical than ever to get the right products to market faster.”

As part of the financing, Kleiner Perkins’ new general partner, Ilya Fushman, will join the company’s board of directors. Fushman, who was integral in locking down productboard’s seed financing when he was at Index Ventures, has a long product history from his time at Dropbox, and is a welcome addition to the company’s board, Palan said.

While Fushman’s imprimatur is one sign of the company’s viability, the investment from strategic angel investors like Intercom co-founders Eoghan McCabe and Des Traynor; Clark Valberg, the co-founder of InVision; and Larry Gadea, the founder of Envoy, is still another.

“Product management is a core function in every technology organization, but few dedicated tools exist for it,” said Fushman, in a statement. 

InVision mobile app updates include studio features and desktop to mobile mirroring

InVision, the software a service challenger to Adobe’s design dominance, has just released a new version of its mobile app for iOS and is beta-testing new features for Android users as it tries to bring additional functionality to designers on-the-go.

The new app tools feature “studio mirroring” for reviews of new designs directly on mobile devices, so that designers can see design changes to applications made on the desktop display on mobile in real time.

The mirroring feature works by scanning a QR code on a mobile device which lets users view design changes and test user experiences immediately.

The company is also bringing its Freehand support — which allows for collaborative commenting on design prototypes to tablets so teams can comment on the fly, the company said.

The tools will give InVision another arrow in its quiver as it tries to take on other design platforms (notably the 100 pound gorilla known as Adobe) and are a useful addition to a service that’s trying to woo the notoriously fickle design community with an entire toolkit.

As we wrote in May when the company launched its app store:

While collaboration is the bread and butter of InVision’s business, and the only revenue stream for the company, CEO and founder Clark Valberg feels that it isn’t enough to be complementary to the current design tool ecosystem. Which is why InVision launched Studio in late 2017, hoping to take on Adobe and Sketch head-on with its own design tool.

Studio differentiates itself by focusing on the designer’s real-life workflow, which often involves mocking up designs in one app, pulling assets from another, working on animations and transitions in another, and then stitching the whole thing together to share for collaboration across InVision Cloud. Studio aims to bring all those various services into a single product, and a critical piece of that mission is building out an app store and asset store with the services too sticky for InVision to rebuild from Scratch, such as Slack or Atlassian .